As we launch our new development at 12-18 Radstock Street in Battersea, we talk to Sophie Ashby of Studio Ashby who designed the stunning interior of the 4000sq ft penthouse.
Undoubtedly one of the design industry’s fastest rising stars, Sophie Ashby has made significant strides since she established her studio, Studio Ashby Ltd, in 2013. At the age of 28, she has already been shortlisted for Andrew Martin’s International Designer of the Year and completed a multitude of international and domestic commissions. To put it simply, Sophie has the world at her feet.
Sophie started her formal training at the renowned Parsons, The New School for Design in Manhattan, New York. On returning to London, she began an apprenticeship with Victoria Fairfax; an interior designer lauded for her traditional approach. Already a keen admirer of antiques, the period helped encourage Sophie’s passion as well as refining her understanding of colour and proportion. Her success with Fairfax led to Ashby being offered to head up the interiors team for Spring & Mercer. It was here that she began to develop her own, unique sense of style and experience the wider responsibilities of managing complete projects.
With a number of successful commissions fulfilled under her creative direction, the natural progression from here would be to set out on her own. This desire for independence had always been Sophie’s ultimate goal and the opportunity arose sooner than expected. Shortly a er winning her first commission and at the tender age of 25, Sophie established Studio Ashby Ltd. Within weeks she had added two more clients. Starting from a laptop and working from cafes, Studio Ashby has grown to become a team of five, with a studio in Notting Hill.
Sophie’s unique style is the driving force behind her growing influence. She draws her inspiration from several sources, one being the modern period between the 1920’s and 1950’s. Of particular note are the works of Gio Ponti and Charlotte Perriand, whose pieces o en feature within Sophie’s interiors. Art, too, plays a role: a keen lover of the arts, she is a Young Patron of the Royal Academy and recently developed an appreciation for contemporary Aboriginal art. This current interest led to Studio Ashby partnering up with the private dealer, Jennifer Guerrini-Maraldi (JGM), with Sophie commissioned to design their stand for the world renowned, Masterpiece London Fair.
Artisans are an increasingly important element in the production of detailed and imaginative design: a factor that Studio Ashby wholeheartedly embraces. Having worked with many of the UK’s finest cra smen, Sophie’s loyalty was paid the highest compliment when she was approached by luxury wallpaper and fabric house, Fromental, to produce a one-off capsule collection. Their collaboration (above) is inspired by the natural marks made in nature, the ethnic and tribal patterns of African and Aboriginal art and the beauty of irregular repetition.
Her ability to interweave narratives into her multi-layered schemes has attracted the attention of publications seeking her views on current trends. Completing numerous interviews and profiles for the likes of Homes & Property, City AM, Resident Magazine and a feature in Elle Decoration’s April edition has elevated Sophie into a respected figurehead within the UK design scene.
This exposure alongside her unique approach has also helped her cultivate a reputation for being the ‘wild card’ in the development game. In a world constantly searching for new talent, her fresh style has seduced some of the biggest players in the property industry.
Boasting a current project list that includes a restaurant in Mayfair, a hotel in South Africa and the duplex penthouse for our Radstock House development in Battersea; Studio Ashby is very much in demand. And while she has already cemented her position amongst the highest echelons of the design industry, we have to remind ourselves that Sophie has managed to achieve all this within 3 years. Clearly, this is only the start of what is set to be an extraordinary career. Watch this space.
One Crown Place, Liverpool Street
Burlington Gate, Mayfair
Radstock House, Battersea for Banda Property
Somerset Robertson Hotel, South Africa
IKOYI Restaurant, Mayfair
Chateau in Capestang, France
Apartment in the Pimsoll Building, Kings Cross
Penthouse apartment, Cheyne Terrace, Chelsea
Beach House for actress Gabriella Wilde, Salcombe, Devon
Penthouse and show apartment in the newly launched, South Bank Tower Patty and Bun, Liverpool Street
Unit 216, Canalot Studios, 222 Kensal Road, London, W10 5BN
Tel: 0203 176 2571